Clay

Automatisation IA

An AI data enrichment and automatisation platform for sales and GTM teams. Pull lead information in bulk from 150+ data providers.

4.3
Web

Qu'est-ce que Clay ?

Clay is an AI data enrichment and automatisation platform concu pour sales and GTM (Go-to-Market) teams. It pulls company and contact information in bulk from plus de 150 premium data providers and enables alimente par l'IA lead scoring, personalized e-mail creation, and automatic CRM updates. Operated through a spreadsheet-like UI, the AI automatically researches and fills in data for each row (lead). Its waterfall enrichment approach automatically searches alternative sources when information isn't found in one data provider, maximizing data coverage. A partir de 2026, Clay is one of the fastest-growing sales tech platforms.

Clay capture d'ecran

Tarifs

1Free (100 credits/mois)
2Starter $134/mois (annual billing, 24,000 credits/an)
3Explorer $314/mois (120,000 credits/an)
4Pro $720/mois (600,000 credits/an)

Fonctionnalites principales

150+ data provider integrations
Waterfall enrichment
AI lead scoring
Personalized e-mail auto-generation
Automatic CRM sync and updates
Spreadsheet-style data management UI

Avantages et inconvenients

Avantages

  • Unified access to 150+ data providers
  • Waterfall enrichment maximizes data coverage
  • Intuitif spreadsheet-like UI
  • AI-generated personalized outreach
  • Unused credits roll plus de to the next month

Inconvenients

  • Formule(s) payante(s) are on the couteux side (starting at $134/mois)
  • Sales/GTM-focused — not suited for other purposes
  • Some operations consume many credits, requiring budget management

Questions frequemment posees

Q. Puis-je utiliser Clay gratuitement ?

R. Oui, the formule gratuite includes jusqu'a 100 credits par mois. However, for serious sales activities, the Starter plan ($134/mois) or higher is recommended.

Q. En quoi differe-t-il de ZoomInfo ?

R. Clay integrates 150+ data providers, letting you pull data from multiple sources on a single platform. ZoomInfo specializes in its own proprietary database, offering deeper company data.

Q. Can it integrate with CRMs?

R. Oui, it integrates with major CRMs notamment Salesforce, HubSpot, and Pipedrive, automatically syncing enriched data to your CRM.

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